Search Engine Marketing is a type of website marketing that involves buying advertising space on Search Engine Results pages. Because of the high volumes of traffic through search engines, an effective SEM campaign can be one of the best practices in online marketing. One popular form of search engine advertising is the Google AdWords PPC (Pay Per Click) program. This program allows website owners to bid like an auction for their advertisement to appear in the "Sponsored Link" section of Google results which contain a link to your site. When customers follow the links to your website you will be charged a fee.
The first step in D-SEO's Search Engine Marketing solutions is to identify which pages on your website customers need to arrive at. We will then look at the types of keywords and budget neccessary to drive traffic to these pages and develop a search engine PPC marketing campaign using Google AdWords. We will also make suggestions to restructure your site to increase website visits to these pages. Throughout this process we will collect data which you will receive in reports with explanations and suggestions for reducing advertising costs.
Combining an effective search marketing campaign with SEO campaign is one of the best ways to drive traffic from search engines to your website and provide online marketing for your product or service.
A common probelm with websites is they don't direct the customer towards a goal. This goal could be to have customers order through an online catalogue or contact form. Another common problem is a web page will cover too many topics (and therefore too much information) and need to broken into categories. One of our goals is to make sure your online marketing campaign takes your customers directly to the information or point of contact they need to arrive at. There is no point increasing traffic if you are not promptly taking customers to the resource they want.
During online marketing campaigns we monitor usage statistics from AdWords to determine which advertising keywords are creating the best results. You will receive regular reports to indicate how effectively different advertisments are increasing website traffic, and explanations and recommendations about site structure, advertising copy and budgeting. Additionally we will lower costs by attempting to raise "quality scores", which are a metric used by Google AdWords to prevent spam by increasing the minimum bid if click-through rates or site quality is low.
To help establish what page layout and information customers will respond to best, it is possible to set up multiple versions of a web-page for a single search engine advertisment. The advertisment will deliver customers to alternating version of the page and monitor their activity, for instance how long they spend on the page. Based on this information we are then able to determine the optimal layout and information to use for you pages to not only increase traffic to your website, but also to make sure your customers stay.