Put simply a Search Engine Optimisation campaign helps increase your website traffic by improving the rank of websites for keywords in search engines. Surveys of user Internet behavior show that approximately 85% of websites are discovered through search engine results. For Google (which accounts for over 60% of this traffic) users tend to look primarily at the first page results, meaning that the top 10 results received most of the traffic. To rank in this top ten, your website will have to appear relevant in terms of its content and its inbound links from trusted resources (these are links going to your pages from other sites). SEO helps to make a document more relevant to improve search rank. More on SEO >>