Search Engine Marketing is a type of website marketing that involves buying advertising space on Search Engine Results pages. Because of the high volumes of traffic through search engines, an effective SEM campaign can be one of the best practices in online marketing. One popular form of search engine advertising is the Google AdWords PPC (Pay Per Click) program. This program allows website owners to bid like an auction for their advertisement to appear in the "Sponsored Link" section of Google results.
Once set up the advertisement can appear in the search results for your chosen keywords. A fee will be charged each time a customer clicks the link in your advertisement and is taken to your website. The beauty of this type of search engine advertising is that you only attract customers who are interested in your products and services, and you will only be charged when people are clicking the advertisement and visiting your website.
D-SEO will help you find the best search phrases to use to maximise your return on investment within your marketing budget. Our online marketing experience allows us to determine how your potential customers are searching for products and making sure your business is strongly represented where it needs to be. It is even possible to restrict your advertisement to only the areas your business services.
Getting visitors to your website is only the first part of our search engine marketing campaigns - we will also collect data and analyse how visitors interact with your website so we can optimise your site for sales and increase the profits of your business. The progress of your online marketing campaign will be closely monitored to make sure the best possible results are achieved.
An effective search marketing campaign combined with a SEO campaign is one of the best ways to drive traffic from search engines to your website and create new customers for your business.
Please contact us to arrange a consultation or continue reading to learn about our search engine advertising techniques.
A common oversight with websites is they don't direct the customer towards a goal such as a product page in an online catalogue or a contact form for your business. Another common problem is a web page will cover too many topics (and therefore too much information) and need to broken into categories. There is no point increasing traffic if you are not promptly taking customers to the information they're looking for.
Consequently one of the key strategies in D-SEO online marketing campaigns is to optimise your website and campaign settings so that visitors are taken directly to the information they're looking for. By analysing how users will interact with your website, we can recommend and implement changes which will optimise your website as a sales tool.
During online marketing campaigns we monitor usage statistics from AdWords to determine which advertising keywords are creating the best results and how users interact with your website once they arrive. You will receive regular reports to indicate how effectively different advertisements are increasing potential sales, and recommendations about site structure, advertising copy and budgeting which will maximise your advertising returns.
To help establish what page layout and information customers will respond to best, it is possible to set up multiple versions of a web-page for a single search engine advertisement. The advertisement will deliver potential customers to cycling alternate version of the page. Once visitors arrive to the various versions of the page it is possible to monitor their activity via analytics. Based on this information D-SEO can determine the optimal layout and information for converting visitors into customers.