D-SEO use a variety SEO practices which help your business to appear in relevant search results for major search engines. Our goal is to increase the relevance of your content and build the reputation of your website to achieve long term online marketing results, and help search engines looking for your products and services to find them. All of our SEO methods adhere to search engine guidelines, and we have explained some of our key techniques below.
Keywords are the search terms that search engine users enter when they are looking for information. We have developed strategies for determining which keywords your potential customers are searching for and how to market your website using these keywords. The process of keyword optimisation generally involves a combination of high traffic, high competition "primary keywords" and a collection of "secondary keywords" (or "long-tail keywords") which receive less traffic individually but a large amount of traffic when the results are combined. The goal of keyword research is to establish the most profitable keywords for your business and make sure your products and services receive the proper placement.
Our SEO Services improve the topical relevancy of your site by rewriting copy to be search engine friendly and more relevant to search engine users who will visit for a particular keyword. This is essential, as modern search engine take the relevance of pages to keywords into account, and users tend only to read information from search engines which is relevant to what they were looking for. This process can also help during the link building phase as it improves the quality of pages to a particular topic and therefore the "linkability" of pages in your website. The result is more relevant information on your website which improves performance in search engines and creates a better experience for website visitors.
Because search engines including Google use region specific data to try and deliver results that are relevant to the location of the user, D-SEO recommends optimising for the regions your business primarily services. This is a great way to increase traffic from local customers looking for your products and services.
This process involves looking at all of the internal elements of the site including title tags, URL, page-name structure and website navigation. The goal is a more efficient website structure for improved performance in search engines and a better end experience for website visitors.
In the past many SEO firms have used "black hat" techniques to promote spam websites for advertising earnings. As a result, search engines like Google have increasingly strong spam filters. Often there are simple problems with websites which make them look like spam to search engines even when they are not. One of the first things we will do is correct any of these issues, and prepare a report for how our clients can avoid these issues in the future.
Often we write articles and press-releases which are submitted to relevant topical authorities. These articles are great for informing people about your products and services, and can also help to build quality links via references to your website. This is one way to contribute to the web community while getting links ethically, and can also enhance the reputation of your business as an authority within your field.
Links to the pages of your website from quality, relevant resources is one of many factors search engine algorithms use to determine the position of your pages in search results. As a result, D-SEO use a variety of link building techniques to improve awareness of your business and improve performance in search engine.
Although directories are not as important to SEO as they once were, we still submit your site to relevant categories in some of the best directories. The kinds of directories we submit to include highly moderated, topic specific directories which have a lot of age and reputation. Other directories we approach include industry specific and government directories which are relevant to your area of business.
D-SEO will provide you with continual feedback in the form of reports based off search engine analytics. These reports will allow you to see what keywords your search engine traffic is coming from, the number of visitors to your site and other important information like how visitors navigated your pages.
If you would like to know more about our SEO campaigns and techniques please contact D-SEO to arrange a consultation.