D SEO use a variety of internal site optimisation and link building practices which adhere to search engine guidlines. Our goal is to increase the relevance of your content and build a network of strong, topically relevant links to your pages. Some of the methods we use are described below.
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We have developed strategies for determining which keywords people are searching for and which will be most effective. This often involves optimising long-tail keywords or synonyms in order to supplement traffic from search engine results, but also allows us to determine what emphasis to put on which keyword and where.
Our SEO Services improve the topical relevancy of your site by rewriting copy to be search engine friendly. THis is essential, as modern search engine take relevance into account. This process can also help during the link building phase as it improves the focus of the page on a particular topic. By increasing relevancy your website has the best chance of improving its search result.
Because search engines including Google use region specific data, we always try to optimise for the regions you primarily service. As customers typically search for services in their own area, this is a great way to increase traffic from interested local customers.
This process involves looking at all of the internal elements of the site including title tags, url and page-name structure, the way the site is linked together headings and other factors which are important to improving search rank.
In the past many SEO firms have used "black hat" techniques to promote spam websites for advertising earnings. As a result, search engines like Google have increasingly strong spam filters. Often there are simple problems with websites that may make them look like spam, even if they are not. One of the first things we will do is correct any of these issues.
Often we may write articles to be included on your site to increase relevancy, or alternatively we submit them to authority directories with a back-link to your site. This is one way to contribute to the web community while getting one way links ethically. It will also help people on related sites to find you.
We use a variety of ethical link building practices to increase the number of topicaqlly relevant links to your site. These links come from a variety of sources including forums, blogs and related sites.
Although directories are not as important to SEO as they once were, we still submit your site to relevant categories in some of the best directories. An example is dmoz.org, which is a highly moderated directory and is used by Google in their own directory service. Other directories we approach include industry specific and government directories.
Additionally we will give you reports based off search engine analytics. These will allow you to see what keywords your search engine traffic is coming from, the number of visitors to your site and other important information like how long visitors stayed on each page.